I am a marketer, and it means I am obsessed with customers. How do I find them, convince them of my offer, and – more importantly – make an offer that will outperform my competitors? It shall always start by answering the following questions: Do we know who we are selling to? Do you? (link)
Did some of your past innovations fail internally and never get a chance to beat the competition in the market? Well, this is likely for one of two reasons. (link)
Your customers do not merely buy your products or services. They also believe in additional features or a promise you make to fulfil expectations because of your reputation or their individual experiences. If you want to compare how well you compete to what is in the market, you better think of all these. A product may be the least important of all of them. (link)
Once, in a meeting room filled with senior directors, the HIPPo (the highest-paid person in the meeting) asked me: “For our company, I want you to create a business like Airbnb.” Did he mean the multi-billion sunken investment, more than a decade without a penny of profit, and a lack of a foreseeable return on investment? Not quite. It is better to know what you truly wish for. (link)
More coming soon…
On the one hand, we intuitively understand that entrepreneur and corporate startups are not the same, but on the other hand, it is uncommon to name them easily. Some contrasting differences make two separate worlds. I usually point towards the key six. (link)